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Following Kanye West and Bianca Censori’s attention-grabbing Grammys appearance, an advertisement for the rapper’s Yeezy clothing brand was aired during select broadcasts of the annual awards show. The minimalist commercial highlighted a collection of sweatshirts, T-shirts, and shoes—all in the brand’s signature neutral tones—before encouraging viewers to visit the website, where each item was priced at just $20. Some of the styles featured in the collection, a collaboration with Russian designer Gosha Rubchinskiy, were previously released on Christmas 2024. At the time, the brand shared an image of a model wearing a fitted top and matching sweatpants with a cryptic design. Additionally, West surprised fans by dropping his new album, *Bully*, along with merchandise featuring the album title in a gothic-style font. The ad aired just hours after Censori made headlines at the Grammys by shedding her fur coat on the red carpet to reveal a sheer dress with no undergarments. Although her barely-there outfit was not included in the latest Yeezy collection, it appears to have been designed by West, who legally changed his name to Ye in 2021. "Custom Couture Grammy dress for the most beautiful woman ever My love my best friend My wife," the rapper wrote in a now-deleted Instagram post featuring Censori’s look. A source told *Page Six* that the outfit was inspired by his Vultures 1 album cover. The All of the Lights rapper also posted a series of Polaroid-style photos showcasing their outfits, simply captioned, "Love story." Following the couple’s revealing red carpet moment, Page Six reported that security escorted them out of the event at Crypto.com Arena in Los Angeles. The ad and Grammys appearance followed West’s recent social media teaser for a new women’s line, where he shared an image of a high-cut bodysuit similar to the ones Censori frequently wears. In the same post, he criticized former Yeezy collaborator Adidas, which ended its partnership with him in 2022 after his antisemitic remarks. West, who has won 24 Grammy Awards throughout his career, received a nomination this year for his collaboration *Carnival* with Ty Dolla $ign.
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