Seth Rollins flaunts USD13,500 Rastah coat

American WWE star Seth Rollins just stepped into the ring dripping in desi luxury, and surprisingly, we're not talking gold chains, though we wouldn't put that past him. He wore a USD13,500 long coat by Pakistani streetwear brand Rastah during a recent episode of WWE, and fashion X (formerly Twitter) has not recovered from Rollins' luxurious ensemble since. Dubbed the "golden peacock" coat, the piece is made from plush blue velvet and features intricate hand embroidery using the dabka technique, a hallmark of South Asian craftsmanship. The coat, available only made-to-order, was paired by Rollins with a white shirt and flared pants, though if you want the full fit, be prepared to drop an additional USD920 on the matching trousers. Rastah, already known for dressing global celebrities like Timothée Chalamet, Zayn Malik, and Justin Bieber, is clearly not afraid to aim high. Rollins is just the latest in a long list of stars styled by the Lahore-based label. A recent video posted by creative director Zain Ahmed from Milan hints that Rastah's global expansion is only just beginning. In it, Ahmed visits a fabric mill that supplies cloth to luxury houses like Dior and Valentino, asking what magic can happen when "Italian precision meets South Asian soul." But not everyone's cheering. With price tags soaring well above the USD10,000 mark, questions about accessibility, especially within Pakistan, are growing louder. While Rastah's success is undeniable, its local audience feels increasingly sidelined. Let's face it: most Pakistanis can't spend the cost of a small car on a coat, no matter how fabulous. Still, Rastah's ambition is crystal clear: dress the world's elite in Pakistani artistry. And whether you applaud or eye-roll, there's no denying they're succeeding, stitch by dazzling stitch.  

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